Marketing Sales Travel

Marketing and Sales Tips for Travel Agents

How do you make your travel business stand out in today’s aggressive, multi-billion dollar industry?

The digital era had provided consumers with a quick gateway to obtain information and book their trips online, without having to speak to a travel agent at any point.

Marketing Sales Travel

Fortunately, offline marketing is opening up new opportunities to be seized. As everyone is moving online, you can easily stand out simply by having a presence.

Even though there are scary facts out there about the number of people who use search engines to find what they need, there are still large market segments who prefer to be marketed do in the real world. In order to reach them, you might need to put your thinking cap on and think outside the box, and we are here to offer four tips on where to start.

Score More Sales With Snail Mail

Do you remember every single promotional email you get? No one does! Online marketing has taken the world by a storm, but no one likes being overwhelmed by a cluttered inbox.

With direct mail, it’s a totally different story. There’s less and less snail mail out there – and a lot more opportunities to be seized. You’ll stand out from the crowd just by sending occasional pieces of mail to your prospects and customers.

One of the best things about snail mail is the variety of content you can send to the mailbox of your ideal customer. You can appeal to any audience by sending promotional letters, special offers, discount coupons, or even postcards…literally, anything you wish. If you are promoting traveling to Lapland, for example, a letter from Santa would certainly be a great way to grab the attention of potential travelers.

You’ll get an up to 30 times higher response rate, compared to email.
Millennial love receiving snail mail – yes, they do!

People who received direct mail can recall brand names 75% of the time
There’s never been a better time to cast your net wide and catch the attention of prospects and customers with direct mail. Create memorable marketing materials – and send them off. Don’t worry about looking old-fashioned; you’ll be remembered.

Win and Wow Your Audience at Live Events

Are you looking to capture interest?

Let’s face it: today’s audiences get bored easily. Thankfully, there’s a solution. It’s proven that people can remember information and recall it more accurately when more than one sense is stimulated.

Live events are a perfect way to engage a modern customer. It’s a multisensory experience designed to capture attention, spark emotions and create lasting memories. Engaging with all the five senses of your potential leads will certainly grab their attention:

Here are the 3 top benefits of event marketing:
You’ll increase brand awareness through face-to-face interactions
You’ll create emotional connections and boost your brand loyalty
You’ll engage the audience and influence their purchasing decisions

Don’t forget to make the audience the star of your event. Maximize engagement to make lasting impressions. Leverage that ‘wow’ moment, and you’ll be able to work with customers that are excited and passionate about your business just as much you are.

Max Your Sales with Good Old SMS

Do you know a person without a cellphone? Neither do we!
People use text messages for everything. All of your customers are using them to communicate, and you can also tap into this potential to reach them and get them interested in your offers.

Here are 3 way SMS can complement your marketing efforts:

  • Reach all of your audience ASAP
  • Inform your customers about news, sales or promotions

Use every opportunity to invite potential customers into your inner circle, keep in touch with your prospect and customers. Text messages are the easiest way to create some buzz and interest about your business and, at some point, turn these leads into valuable paying customers.

Network, Network, Network

’When you are a team that does not connect, you will be a team that fails to win.” –Mike Smith

Why limit your access to success? Be on the winning team. Use real world strategic networking and link yourself to success. Here’s how:

1. Encourage word-of-mouth

When it comes to attracting new customers, referrals are king. Happy customers have always been the best brand ambassadors for travel agencies. Encourage your clients to talk about you. If new customers are satisfied enough to refer their friends, the sky’s the limit.

2. Connect locally.

Some of the businesses in your area can be your greatest allies when it comes to sending customers your way. This is a great way to expand your reach in an easy, simple and cost-effective way. Get more traffic to your business, simply by organizing joint projects or exchanging referrals with nearby businesses. It’s win-win for everyone!

3. Attend conferences.

This is a great way to capture attention not only from your targeted audience, but the media and influencers as well. The best part is that people will actually be willing to get to know your products and services, since that is what they came for.

Are you ready to make your best business decision yet? Build and maintain a meaningful network and start increasing your sales faster than you ever thought possible.

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