Employee motivation is a fickle thing, but that’s something you already know. Each of us has a different driving force for doing our best at work. While some may be motivated by climbing up the corporate ladder, for others, it’s securing their family, or financial benefits of a promotion. That is why we’ve made a […]
Marketing for 1: How to Devise Campaigns for Your Personal Brand
The marketing game is tough. Perhaps tougher than ever in this day and age. Every successful brand has a strong online presence and a team of experts to ensure their campaigns go as smoothly as possible. This means a lot of new entrepreneurs are at a disadvantage when their brand is only starting out. With […]
Personalisation in Marketing: How to Make It Work
If done properly, personalised marketing can bring numerous benefits to your business. What it does is help you engage with customers and tailor your offer to their needs. Personaliszed (or one-to-one) marketing implies that you approach each customer as an individual. Before we delve deeper into the topic and how to make personalised marketing work, […]