Video marketing is a dynamic field that is constantly changing and growing. Technological advances, societal norms, and overall trends can all have a significant impact on how society develops. Videos are still an essential part of any smart marketer’s digital marketing arsenal, no matter how they change.
Most businesses are now using video strategy to help them improve their overall marketing campaigns. Internet video traffic is expected to account for 82% of all consumer Internet traffic by 2022, according to the latest forecasts. We can conclude that video marketing is here to stay based on the colossal numbers.
However, as a savvy marketer, you can’t just guess what video content your target audiences enjoy watching this year, can you? You must be aware of the current trends.
We’ve compiled a list of the most important video marketing trends you need to be aware of in order to stay one step ahead of the pack in 2022.
Short-Form Videos Remain Popular
Videos like teaser videos, quick Q&A, and how-to tutorials are common on social media and online shopping sites. Customers love them because they explain a topic in a clear and concise manner.
Short-form video is still king, as evidenced by TikTok videos, Instagram Reels, and YouTube Shorts. A fast-paced society’s need for quick and easy information may be to blame, or perhaps our shorter attention spans are to blame.
It’s because, as a marketer, short-form videos are more convenient for businesses to publish because they allow them to do so on a more regular basis. Using tools like StoryXpress, an alternative to Vidyard, makes it even simpler.
You don’t even need a professionally produced video; a video shot with your smartphone camera can be just as creative and engaging as one with a more polished production.
Long-form videos, on the other hand, aren’t going anywhere. However, as businesses strive to produce a wider range of content, they may become more popular.
The Popularity of Interactive Video Content Is Set To Soar
It is predicted that interactive videos will rise in popularity with the release of VR and AR technologies. As a result, viewers are more fully immersed in the proceedings.
Travel and tourism, as well as commercial real estate. With the help of virtual reality, these companies can give prospective clients a look at the property or destination they’re considering.
As of now, some companies are using interactive video to enhance the customer experience. Users can create and customize their virtual kitchens with IKEA’s new VR kitchen experience.
Video Marketing Will Become More Personalized
Marketers can now more easily collect and use customer data in order to provide a more tailored service to them as technology advances. This is accomplished by keeping tabs on how customers use the service, and then making recommendations based on their preferences or even creating original video content just for them.
It has worked well for some businesses already. Based on their viewing history and preferences, Netflix creates personalized trailers for each user.
The Use of Influencers Will Continue to Grow
The use of influencers for video marketing strategies will continue to grow as social media continues to gain popularity. The reason for this is that they have a large following of people who trust their opinions, making them a powerful tool in video marketing.
For example, an influencer could be used for product endorsements or simply to provide insight into their personal life. Creating a product tutorial or review video is one way they can help you promote your business when you work with them.
Telling a Story About Your Brand Will Be Crucial
Businesses will have to find new ways to differentiate themselves from the crowd as video marketing competition heats up. It’s possible to do this by focusing on stories that are unique to your brand.
There is no denying that the majority of viral videos are based on stories. Rather than promoting a specific product or service, a story is shared because of its compelling narrative.
As a result, we can say that storytelling is a powerful way to connect with the audience and create a sense of empathy. It can help you build trust and credibility with your target audience if done correctly.
But to tell your brand story in video takes more than a DIY approach to video marketing. For this, it’s best to hire a video production company that works with many creative partners on a consistent basis, such as Hedgehogs vs Foxes.
The Use of Live Video Will Continue to Expand
One of the most effective uses of live-streaming video is to give viewers the impression that they’re right there with you. As a result, it’s been gaining ground and will probably do so in the years to come.
Businesses can use live video in a variety of ways, from product launches to live Q&A sessions with customers. Modern consumers expect an answer to their specific questions in a matter of minutes—even seconds. Live-stream videos allow you to provide immediate feedback to your students.
Since potential customers’ viewing habits have evolved, video marketing has evolved as well, albeit at a much slower pace. It’s critical to stay abreast of current marketing trends if you want to be a step ahead of your competition.